Revitalising The Town Centre

A project has been launched to develop an Urban Design Strategy for Hertford's town centre.

When completed, the strategy will form part of the District Plan that will determine the planning policies and evelopment of East Hertfordshire. The Strategy will guide future development of the town centre and planning decisions involving applications for any redevelopment. It will provide a long-term coherent vision for the town centre’s design, management and maintenance.

There are number of issues that the project wil be looking at, including:

  • A successful redevelopment scheme for Bircherley Green
  • Retail policy and the need to address general concerns about the vitality of shopping areas
  • Deterioration of public realm quality and maintenance
  • The need to detail ideas for anticipated change of public spaces such as:
    • Maidenhead Street
    • Bull Plain
    • Old Cross
    • The Wash and Mill Bridge
    • The Riverside
    • Fore Street
    • The Marquee
    • Warren Place
    • Hertford East Station
  • A longer term design vision of town centre
  • An economically viable strategy to deliver the best planning solutions for the town centre
  • Need to ensure a working town centre accessible for businesses and desirable to visitors and users as they move around

The consultants will work with property, retail, transport and landscape architectural specialists over the next few months to develop the strategy.

The project is being led by East Herts District Council, working together with both the town and county councils. Key elements of the study are to consider the future of major sites, the design and management of the street scene and transport issues for the town centre.


Engagement With Retailers

At the beginning of March retailers took part in a questionnaire as part of the first stage of the study being conducted by Tibbalds, a leading planning and urban design consultancy.

Councillors, Community Groups & Stakeholders

Two workshops for elected members and local community groups and stakeholders were held on Friday 13th March 2015. This allowed the project team to obtain some general guidance surrounding the key issues that face the town centre.

Public Exhibition

An exhibition tool place in The Millbridge Rooms in March, where the public was able to find out more information and ask questions.

Steering Group

The project is being led by a steering group made up of Councillors Peter Ruffles, Suzanne Rutland-Barsby and Andrew Stevenson.

Suzanne Rutland-Barsby, East Herts Council's Executive member for community and partnership liaison said: "This is an exciting opportunity to look at ways to revitalise the town centre, to help shops and businesses to thrive and to ensure that it remains a popular destination for visitors." 

Terry Douris, Hertfordshire County Council's Cabinet Member for Highways, said: "We are delighted to be working together on this initiative to consider ways to enhance the vibrancy of the town centre and its accessibility for all users."

Katja Stille, associate director of Tibbalds said: "Hertford town centre has an advantage right from the start because of its historic environment, riverside and attractions such as the castle. The strategy our team puts forward will respond to and respect these and other features of the town and ensure that future development does not lose sight of Hertford's character while still enabling well-planned investment and improvements to take place in the short, medium and long term."

Urban design, masterplanning and planning specialist Tibbalds will lead the multidisciplinary team, working with Aspinall Verdi, Dally Henderson Landscape Architects, JMP and the Retail Group.

There will be a public consultation on the emerging strategy in the Summer.