Discover Hertford Online Forum

Reply ID 71006

i wondered who bought those things...

Reply ID 71008

You must be bored Steve [;)]

Reply ID 71009

Or, are they setting the higher price for a required set period before a price promotion on these goods as part of a marketing campaign? e.g. £9.49 + 17.5% VAT = £11.49 If Tesco want to claim they pay the VAT then £11.49 less the £2.00 VAT = £9.49. Oh look, that's Asda's price! Oh look, the price tag in store shows Tesco £9.49 & Sainsbury £9.76! Although these goods enjoy repeat purchases, the repetition cycle is sufficiently long (i.e. the typical male shaver might buy a new 8-pack of razors every other month) so that the consumer doesn't notice the price hike but does perceive the bargain. Tesco's consumer purchasing history may show, for example, that razor sales are high in December, low in January and high again in February so that they time their campaign accordingly. Therefore, ripping the consumer off who pays £11.49 now (as per Steve's point) and setting other consumers up to be "swizzed" later by orchestrating a false bargain. Hey, but you get 11 Clubcard points for giving Tesco your purchasing history for this product. [}:)]

Reply ID 71010

Blimey! Someone's noticed. I've had a great admiration over the years for Tesco's ability to create the impression that they are cheap. Their advertising (of the type which seems to re-inforce that) is also very clever and much emulated (Asda). Next time you aee a "basket comparison" on television, think carefully about the wording and the method used for collecting the data. It's entirely possible for both Tesco and Asda to advertise cheapest average shopper basket side by side and neither to be incorrect.

Reply ID 71125

I suspect that you can find individual products in any of the big 4 supermarkets with similar price discrepancies. What really matters is the overall price of your shopping and that will depend on who you are and what you buy and which supermarket you go to. And then add in Clubcards and Nectar points to make it even more complicated.

Reply ID 71160

Cheaper to buy throw away razors . Use one for a week and then chuck. P

Reply ID 71162

dont forget those blades are probably cheaper in larger tesco stores, where there is more local competition too..

Reply ID 71163

quote:

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Originally posted by codek2
dont forget those blades are probably cheaper in larger tesco stores, where there is more local competition too..

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Reply ID 71166

You'll find examples of this in all supermarkets who use price comparison advertising. Razor blades might be one of Tesco's inflated price items, in another supermarket it will be a deodorant, or a bag of dried fruit. Inflated prices are normally on goods which are not a frequent purchase, so that others can be discounted and used for comparitive promotion purposes and to give a blanket impression of cheapness. The mark-up is maintained by pricing down obvious items and pricing up less noticable ones.